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Nokia announces powerful family of smartphones and Ovi services at Nokia World

By Jess Gooch - 14/09/10

At Nokia World, Nokia today announced a new family of smartphones powered by the all new Symbian platform that will deliver significant enhancements in speed and ease of use to Australian mobile users.

The new devices, which are tightly integrated with enhanced Ovi services and apps, reinforce Nokia’s vision of a mobile industry defined by socially connected, location-based devices and experiences. 

Highlights from today’s event include:

* Three new smartphones – the Nokia E7 (pictured), Nokia C7 and Nokia C6 – join the highly anticipated Nokia N8 to complete a strong line-up of Symbian products

* The latest version of the Symbian platform brings more than 250 new features and improvements to millions of smartphone users worldwide

* Showcase of the Nokia N8, the ultimate entertainment smartphone and world’s best cameraphone

* Availability of a richer Ovi Store experience – starting with the Nokia N8 – that includes a friendlier look and feel, and more popular and unique apps and games

* The latest beta release of free Ovi Maps with new pedestrian and motorist features

“Today our fight back to smartphone leadership shifts into high gear,” said Niklas Savander, executive vice president, markets, Nokia. “Despite new competition, Symbian remains the most widely used smartphone platform in the world. The new smartphones introduced today feature the latest Symbian OS, which is faster, easier to use, more efficient and developer friendly.”

Savander also commented on the high level of anticipation for the Nokia N8. “Based on the level of consumer interest and the highest online pre-orders in Nokia history, we expect big things from the Nokia N8.”

A smartphone for everyone…

In addition to the Nokia N8, the new Symbian smartphones includes:

Nokia E7 – the ultimate business smartphone. With Microsoft Exchange ActiveSync on board, the Nokia E7 provides direct, real-time and secure access to corporate email inboxes and other personal applications.  Equipped with a 4-inch touchscreen display featuring Nokia ClearBlack technology for improved outdoor visibility and a full keyboard, the Nokia E7 is the perfect shape and size to work on documents, review spreadsheets, or read and edit slides. For corporate peace of mind, a combination of business grade security solutions is available. Australian pricing is yet to be confirmed but it will be in line with global pricing estimated at EUR 495, excluding taxes and subsidies.

Nokia C7 – a well crafted, sleek social networking smartphone. Get live updates from social networks such as Facebook and Twitter and keep track of new email from your Yahoo! or Gmail accounts directly on the homescreen. The Nokia C7 features a 3.5-inch AMOLED display and a stunning combination of stainless steel, glass and soft edges. Australian pricing is yet to be confirmed but it will be in line with global pricing estimated at EUR 335, excluding taxes and subsidies.

Nokia C6 – the small and stylish smartphone. Sporting a 3.2-inch AMOLED display with full touch capabilities and Nokia ClearBlack technology for improved outdoor visibility, the latest Nokia C6 (C6-01) features the best of social networking and mobile entertainment in a stainless steel and glass design. Stay connected to email, access millions of tracks through Ovi Music, and download apps and games from the Ovi Store. Australian pricing is yet to be confirmed but it will be in line with global pricing estimated at EUR 260, excluding taxes and subsidies.

All of these devices are built on the new version of Symbian, the world’s most popular smartphone platform. It strikes a balance between innovation and intuition offering new improvements and features such as support for multiple homescreens, visual multitasking, gesture-based interactions and a noticeable reduction in prompts. People will also discover free Ovi Maps, access to Ovi Store, messaging, social networking and other experiences as standard.

The Nokia E7, Nokia C7 and Nokia C6 are all expected to begin shipping before the end of the year.

…with content for everyone

A completely updated Ovi Store experience, driven by a friendlier user interface and a new collections feature, will allow Nokia smartphone users to quickly access popular apps and games. Additionally, Ovi Store will continue to offer exclusive apps such as Audiotube and favorites including Fring, Shazam and Asphalt 5.

For developers, the uniform Symbian platform together with the Qt development environment enables easy smartphone application creation and extensive reach.

A mobile world centered on where you are

Free access to Ovi Maps, the world’s most comprehensive walk and drive navigation, to Nokia smartphones was only the start. The latest beta release of Ovi Maps, available for download today, provides new features and greater map detail plus visibility to subways, trams and trains in 85 cities around the world, real-time traffic, safety alerts in or out of navigation mode, visibility to parking and petrol stations, and speed limit warnings. People can also use the improved search capabilities and share their location immediately via text messages or email.

New gear for on-the-go

Nokia also showcased the Nokia Bluetooth Stereo Headset BH-905i offering an improved audio experience with active noise cancellation and a collection of five unique new Bluetooth headsets designed for a variety of needs, including hands-free multitasking, talking and navigating in the car with voice guidance.

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